Personality Not Included by Rohit Bhargava

When was the last time you heard a business book described as fun? The author, Rohit Bhargava, works at one of the largest marketing agencies in the world, and is a frequent speaker on the topic of marketing with authenticity. He believes that personality is the key to building a successful business and career. His new book, Personality Not Included (PNI), is a guidebook and collection of stories every businessperson, entrepreneur or consumer should read, including...

• Why a small restaurant outside Barcelona is rated "Best in the World" despite being closed 6 months of the year


• How the Death of Superman comic book series led to the rise of authenticity in marketing


• Why a small cartoon from the back of a business card is changing the corporate culture at Microsoft


• The secret of where to get a $7 steak in Las Vegas and why you won't find it on any menu


• How a travelling salesman in 1872 changed the face of American retail forever


• And more than 100 other stories of personality from brands like Trader Joes, Timbuk2, Dyson, Bugaboo, Apple, Moleskine, Subway, Virgin America and lots more!

Here's what Jono has to say about the book:

"Rohit definitely nails it. He's right on when it comes to what brands need to do to connect with consumers and his hands-on tools and guides are a pretty sweet bonus that help bring his concepts home. Plus, he's witty, conversational and insightful - all things I can relate to!"

Personality Not Included has been taking the marketing world by storm since its release just last month, with more than 100 positive reviews on blogs and in media around the world. Get an exclusive inside look at Personality Not Included:

"Do not eat iPod": Read the first story of the book...
Download the full introduction

Exclusive Download: The Story of BzzAgent's Personality Download an exclusive excerpt from Chapter 1

Dave Balter Retells How the Bee Logo Was Created Read Dave's story on The Personality Project

Give The Book As The Ultimate Father's Day Gift! Buy the book for Dad

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Image Creation and Use

I have been recently researching the use of created images and clip art for use in my published material. I have come to the realization that there seems to be four options available.

1. Hand draw my own illustrations and images
2. Hire an illustrator to create illustrations and images
3. Draw images and illustrations using a computer program
4. Purchase the rights of illustrations and images

After hand drawing many images, I came to the realization that I was looking for a more professional look to accompany my work. Hiring an illustrator did not seem cost effective for the amount and variety of images needed.

This led me to numbers 3 & 4. I purchased the health edition of SmartDraw and began using it last week. I am amazed at the ease of the program and the amount of images available for creative use. I was able to download the program and try it out first – a wonderful hook that lead me to purchase the full rights to the program. I have been easily able to draw various science diagrams and images.

However, I will be looking for additional science illustrations and images which I can purchase the rights to use in my own creative work. I am wondering if anyone has any suggestions as far as additional computer drawing programs and science illustrations that can be purchased having full creative rights.

You want to be me?

We have all heard horror stories of innocent victims who have had their identity stolen from thieves. Credit cards charged to the max, bank accounts tapped into. My own mother had her credit card used by a fraudulent user a few months ago. I’m not sure if it will ever be straightened out.

My husband is compulsive about records and numbers. Nothing can go in the trash with a number, name, or account. I try to make a joke about it with my husband “really, no one wants to be you.” We have 2 shredders – just in case one breaks down :0 I realize that this could potentially be a serious problem, but the likelihood of it happening to any one person is low. It has been called a nightmare by many for the person who has their identity used. Therefore, we are vigilant with our records and “numbers.”

The FTC (Federal Trade Commission) offers a PowerPoint presentation, streaming video, and multiple downloadable brochures to educate the public about ID theft. There are also various resources to help those who have had their identities stolen. These include what to do and how to file reports and complaints.

Educate yourself, family and children about Identity theft … I’ve heard that someone may want to be you!