When was the last time you heard a business book described as fun? The author, Rohit Bhargava, works at one of the largest marketing agencies in the world, and is a frequent speaker on the topic of marketing with authenticity. He believes that personality is the key to building a successful business and career. His new book, Personality Not Included (PNI), is a guidebook and collection of stories every businessperson, entrepreneur or consumer should read, including...- Why a small restaurant outside Barcelona is rated "Best in the World" despite being closed 6 months of the year
- How the Death of Superman comic book series led to the rise of authenticity in marketing
- Why a small cartoon from the back of a business card is changing the corporate culture at Microsoft
- The secret of where to get a $7 steak in Las Vegas and why you won't find it on any menu
- How a travelling salesman in 1872 changed the face of American retail forever
- And more than 100 other stories of personality from brands like Trader Joes, Timbuk2, Dyson, Bugaboo, Apple, Moleskine, Subway, Virgin America and lots more!
Here's what Jono has to say about the book:
"Rohit definitely nails it. He's right on when it comes to what brands need to do to connect with consumers and his hands-on tools and guides are a pretty sweet bonus that help bring his concepts home. Plus, he's witty, conversational and insightful - all things I can relate to!"
Personality Not Included has been taking the marketing world by storm since its release just last month, with more than 100 positive reviews on blogs and in media around the world. Get an exclusive inside look at Personality Not Included:
"Do not eat iPod": Read the first story of the book...
Download the full introduction
Exclusive Download: The Story of BzzAgent's Personality Download an exclusive excerpt from Chapter 1
Dave Balter Retells How the Bee Logo Was Created Read Dave's story on The Personality Project
Give The Book As The Ultimate Father's Day Gift! Buy the book for Dad
